When I created this brand, I wanted to share more than just beautiful designs. I wanted to share energy. This energy is anchored by three Swahili pillars that form the soul of the HELLEN'S ORIGINAL collection:

NURU (Light, Protection)

NURU is the guiding light that protects you. It represents the strength of our community and the promise of hope. Whenever you see the golden NURU logo, it reminds you of the inner protection and strength you carry within.

MWANGA (Shine, Radiance)

MWANGA is the visible confidence you project. It's about walking through the world and visibly wearing your inner light, shining for yourself and others. Step out of the crowd.

KUWA IMARA (Be Strong, Be Resilient)

KUWA IMARA represents the unbreakable spirit. It is the deep, inner firmness and resilience that anchors you no matter the challenges. The collection for days when you need an extra dose of courage and the feeling that you can handle anything.

For me, Glow by Hellen is about helping you achieve this powerful trilogy in your life. It is our manifesto.