Hi girls! 💖 Hellen here.
When I founded Glow by Hellen a year ago, I knew I didn't just want to sell beautiful things. I wanted every necklace, pillow, or sculpture to carry not just a cultural story, but also a story of fairness, respect, and ethics. ✨
In today's world of Fast Fashion, transparency and a sustainable approach are absolutely crucial to me. Here is our triple commitment, woven into every piece you find here:
1. Ethical Sourcing (The Ethical Promise) 🤝
As someone who grew up in Kenya, I know how important it is to support African artisans and their communities. Choosing products with soul is our priority:
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⚡ Our Sourcing: We collaborate with vetted suppliers and partners in Africa who share our commitment to ethical purchasing and fair conditions for the artisans. We ensure that prices reflect the quality of the craftsmanship and the time invested in making it.
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💖 Supporting Craftsmanship: We are not a factory. We are a small boutique with a big heart. By purchasing our products, you support African art and help keep traditional techniques alive, whether it’s hand-weaving or beadwork.
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Transparency: I proudly say: We look for pieces that clearly show human work behind them. This is slow fashion, #SlowGlow.
2. Material Sustainability (The Sustainable Choice) 🌿
Sustainability for us isn't just about paper bags; it's mainly about the materials we work with.
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Natural Materials: We prioritize materials that are locally available and minimally burden the planet: wood, recycled brass, cotton, linen, and natural beads.
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Upcycling and Recycling: Many of our metal jewelry pieces and accessories are made from recycled brass. Instead of mining new resources, we give old metals a new, beautiful life.
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Quality, Not Quantity: We select pieces that are made to last. These are timeless treasures that you won't want to throw away after one season.
3. Story Over Profit (The Story First) 📜
For me, Glow by Hellen is much more than just an e-shop. It's a platform for cultural exchange and pride.
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Education: On the blog, we share the hidden meanings behind the symbols and patterns you purchase. We want you to know the story you are carrying.
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No Clichés: We avoid mass copies and clichés. Every piece should represent authentic African art with a Boho touch that makes it wearable worldwide.
Conclusion: Thank You for Choosing Ethics! ✨
When you click "Buy" at Glow by Hellen, you are making a conscious decision. You are purchasing beauty, but you are also investing in a fair future for artisans and supporting a small business with a big heart.
Thank you for helping us spread our #SlowGlow around the world!
🔥 READY TO DISCOVER? EXPLORE THE CATALOG!
Do you love our vision? The journey toward an ethical and sustainable Glow starts here. Browse all the necklaces, decor, and accessories from our collection:
CLICK TO VIEW THE FULL GLOW BY HELLEN CATALOG
SHOW US YOUR GLOW! Which ethical and bold piece did you choose, and how are you wearing or combining it? Write to us and send a photo! With your permission, we would love to publish it and inspire other Glow Ladies in our community.
With love and commitment, Hellen Anyango (Founder of Glow by Hellen)
